Immerse yourself in the exclusive ACTION day, a comprehensive day of Masterclasses designed to provide you with hands-on training and insights from industry experts. Dive deep into specialized sessions that focus on innovative strategies, actionable tools, and practical solutions to enhance your STR business.
Whether you're a seasoned expert or new to the STR scene, this Masterclass is tailored to empower you with knowledge that translates to action.
10:00 a.m. – 10:20 a.m.
Registration and Coffee
10:20 a.m. – 10:30 a.m.
Opening Remarks
In the Marketing and BOOK DIRECT MASTERCLASS, dive into the secrets of direct booking strategies. Explore the tools and tactics used by successful short-term rental (STR) proprietors to increase profits and establish a strong brand presence. With hands-on exercises and expert guidance, learn how to craft a compelling direct booking experience that resonates with guests. Whether you're an experienced host or just starting out, this masterclass offers valuable insights to build a thriving direct booking channel for your business.
12:00 p.m. – 1:00 p.m.
Networking Lunch
This session with Chris De Closey, tailored for short-term rental (STR) operators, will focus on elevating revenue management strategies in the STR industry. It will cover navigating periods of low demand, implementing dynamic pricing models, and understanding how to use revenue data for successful owner pitches. Additionally, the session will delve into adapting hotel revenue tactics to the STR market and provide guidance on optimising online travel agency listings to maximise visibility and profitability. This session is designed to be highly interactive and practical, offering STR operators actionable insights to enhance their business performance in a competitive market.
Strategies for Low Demand Periods: Understanding how to pivot and maintain profitability during downturns.
Dynamic Pricing Techniques: Learning how to adjust pricing in response to market changes for maximum revenue.
Owner Pitch Preparation: Using revenue forecasts and data-driven strategies to create compelling pitches for new owners.
Market Trend Analysis: How to develop revenue strategies based on current and emerging market trends.
Adapting Hotel Strategies to STR Space: Applying successful hotel revenue management strategies to the short-term rental market.
Optimising OTA Listings: Detailed guidance on enhancing the visibility and attractiveness of listings on Online Travel Agencies.
2:30 p.m. – 2:50 p.m.
Networking Break
The Scaling MASTERCLASS is crafted for individuals eager to amplify their Short-Term Rental business. Hosted by Rebecca Cribbin and Pete Smith they will share their remarkable journey of creating some of the most acclaimed and triumphant STR ventures in Australia, they bring invaluable insights and firsthand experiences to the table. Whether your ambition is to broaden your property portfolio or venture into untapped markets, this masterclass encapsulates thebuilding blocks of scaling.
You'll explore how to pinpoint growth avenues, navigate the complexities of expansion, and uphold impeccable standards of quality and guest satisfaction. Engage with tangible case studies designed to help you forge a scalable business strategy that resonates with your ambitions and vision. For those determined to elevate their STR business, attending this masterclass is not just an option—it's imperative for your next big leap forward.
4:20 p.m. – 4:30 p.m.
Closing Remarks
4:30 p.m. – 5:00 p.m.
Sparkling and Canapes
SCHEDULE DAY 1 - 20th MARCH*
(MASTERCLASS DAY)
10:00 a.m. – 10:20 a.m. | Registration and Coffee
10:20 a.m. – 10:30 a.m. | Opening Remarks
10:30 a.m. – 12:00 p.m. | Marketing & Book Direct Masterclass (B. Sobies)
12:00 p.m. – 1:00 p.m. | Networking Lunch
1:00 p.m. – 2:30 p.m. | Crafting Pricing Strategies That Work Masterclass (C. De Closey)
2:30 p.m. – 2:50 p.m. | Networking Break
2:50 p.m. – 4:20 p.m. | Scaling Stories: Our Journey, Your STR Success Path (R. Cribbin, P. Smith)
4:20 p.m. – 4:30 p.m. | Closing Remarks
4:30 p.m. – 5:00 p.m. | Sparkling and Canapes
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